Non-Theatrical Rights Of Shah Rukh Khan's 'Jawan' And 'Dunki' Sold For Whopping Rs 480 Crore: Report
As per a report, the non-theatrical rights of 'Jawan' and 'Dunki' have been sold for a whopping Rs 480 crore.
2023 is a big year for Shah Rukh Khan and it has already started on a good note for the actor as his comeback project 'Pathaan' turned out to be a massive success, and it broke the record of 'Baahubali: The Conclusion' to become the highest-grossing Hindi movie in India. Now, fans are eagerly waiting to see the actor in 'Jawan' and 'Dunki', and even before the release, it looks like both these projects have managed to earn profit.
For the unversed, 'Jawan' is being directed by Atlee, and the new Hindi movie will release in theatres on September 2. 'Dunki' is helmed by Rajkumar Hirani and the movie will release on Christmas 2023.
In the latest entertainment news, as per a report in PinkVilla, the non-theatrical rights of both these movies together have been sold to varied players for more than Rs 450 crore.
“It’s Shah Rukh Khan v/s Shah Rukh Khan now as the top two non-theatrical deals of all time are under the name of King Khan. While the digital, satellite, and music rights of Jawan are sold for approximately Rs 250 crore, the same for Dunki is around Rs 230 crore," Pinkvilla quoted a source as saying.
"The rights for Jawan are sold in all languages, whereas Dunki is primarily for just Hindi. There are some non-theatrical deals which are still getting locked and the eventual total non-theatrical revenue for two films will be close to Rs 500 crore, and both the individual deals will be among the highest ever for a feature film," the source added.
The trailer of 'Jawan' is believed to be attached to the theatrical print of 'Mission Impossible: Dead Reckoning Part 1'. The Tom Cruise-starrer is slated to release in India on Wednesday, July 12.
"It’s premium content for all the players and the numbers fetched by the two films is unlike anything witnessed in recent times. It’s a testimony of SRK’s superstardom and command over the audience not just in India, but also in the international belts. The OTT players are willing to splurge more than usual due to the global appeal that SRK has, and the deal struck is a win-and-win situation for all the stakeholders," the source said.
Talking about 'Jawan', SRK will be starring in a double role alongside Nayanthara and Vijay Sethupathi.
In 'Dunki', SRK will be sharing the screen with Taapsee Pannu for the very first time.
