What Twinkle Khanna Said About Zomato's "Pure Veg" Controversy
Twinkle Khanna, has shared her opinion on food delivery app Zomato's recent announcement about its plan to launch a separate "pure vegetarian" delivery fleet.
Actress and author Twinkle Khanna, has shared her opinion on food delivery app Zomato's recent announcement about its plan to launch a separate "pure vegetarian" delivery fleet. For the unversed, Zomato had said that they will allow their customers to choose from a curated list of restaurants that serve only vegetarian food.
In the latest Bollywood celebrity news, Twinkle Khanna in her column for The Times of India, said that Zomato probably saw an unfulfilled need and wanted to make a profit.
"The folks at Zomato, they did what successful entrepreneurs are meant to do — see an unfulfilled need, service it and make a profit. It’s another matter that segregating food into pure and impure, and having a fleet of delivery persons that they proposed to dress in green made a large section of Indians see red," Twinkle Khanna said.
“On the surface, it seemed like a solution crafted for people with specific dietary requirements, but underneath that layer, they forgot that ‘pure veg’, unlike vegetarian or vegan, has connotations of caste, hierarchy, and untouchability. Communication is a serrated tool; it can be a healing scalpel or a dagger depending on how you use it, and that still doesn’t take into account how good your aim is," she added.
For the unversed, a huge controversy broke out in March 2024 after Zomato announced the launch of its green-branded 'pure veg' fleet. However, as soon as it was announced, the food delivery application faced huge backlash, and it then said that it would roll back the 'green branding' for its new 'pure veg' fleet and renamed the service as 'veg only'.
Zomato also said that they are dropping the plan to have delivery personnel dress up in green, instead of the regular red uniforms.
For the unversed, Twinkle Khanna, who quit acting in early 2000s, has authored books like ‘Mrs Funnybones’, ‘Pyjamas are Forgiving’, ‘The Legend of Lakshmi Prasad’, and ‘Welcome to Paradise’.
